Therme Group, 2019 - ongoing

We have worked with global leisure, wellbeing and bathing leader Therme Group since 2019 to develop creative strategy and research sauna and global bathing cultures to inform the design and approach of their new resorts and bathing environments.

Projects include Culture of Bathing, a platform and Substack journal exploring contemporary bathing cultures, research publication Social Sauna - Bathing & Wellbeing exploring contemporary sauna culture, ritual and design, and strategic development for ongoing water and wellbeing projects that aim to grow Therme Group’s profile in shaping positive water futures.

Culture of Bathing

Social Sauna - Bathing & Wellbeing (digital version)

Therme Group