Selfridges Group, 2004 – ongoing
We have worked closely with the renowned department store on creative strategy, developing new retail environments and design projects since 2004. Projects for the redevelopment of the Oxford Street store include creative concepts for new departments, architect and designer selection and design direction through the development process. This long-term collaboration has given us a deep understanding of retail innovation at a time of massive change.
We have also curated cultural projects and dynamic pop-ups for Selfridges that have helped establish creative leadership for the retailer named Best Department Store in the World in 2011, 2012 and 2014.