South Kensington Estates commissioned us to collaborate on the development of the Brompton Quarter and South Kensington. Our brief was to develop a creative strategy to increase the association with contemporary design in an area renowned for its historic links with art, design and education since the founding of the Victoria and Albert Museum and the Royal College of Art 150 years ago. The idea was to work together with the great museums and teaching institutions and leading design and fashion retail at Brompton Cross, to help nurture a thriving creative quarter.
Since founding the Brompton Design District in 2007, the initiative has included some 40 guerrilla exhibitions, installations and pop up shops from renowned designers to projects by students and emerging designers, as well as off-site collaborations with museums and galleries. The project has also included identifying architectural opportunities and partners for the area. Already, the Brompton Design District has been recognised as an international design destination.
'Given it's fantastic proximity to the big inspirational institutions, this area should be associated with contemporary creativity, so it's good to see it at last teaming with creativity again, and the benefit to the area is already palpable.'
Tom Dixon
Brompton Design District 09
