Brompton Design
District
South Kensington Estates (SKE)
commissioned us to collaborate on the
development of the Brompton and
South Kensington areas of London. Our
brief was to develop a creatve strategy
to increase the associaton with
contemporary design in an area
renowned for its Museums, and help
nurture a thriving creative quarter
where experimental design and
innovative retail meet. Together with
local partners and SKE, we set up the
Brompton Design District and since 2007
we have curated a
dynamic design programme that has
helped revitalise the area and attract
new design retail. The Brompton
Design District has been recognised as
an internatonal design destnaton,
and a model for new design districts.
An important part of the strategy for signalling change has been to make use of empty properties, stage temporary exhibitions and events, and create a platform for ideas and experimentation. The initiative has included some 150 guerrilla exhibitions from renowned designers to projects by students and emerging designers, as well as off-site collaborations with museums and galleries.
'Given it's fantastic proximity to the big inspirational institutions, this area should be associated with contemporary creativity, so it's good to see it at last teaming with creativity again, and the benefit to the area is already palpable.'
Tom Dixon
www.bromptondesigndistrict.com/
Lighting installation by Michael Anastassiades in a former jewellery shop
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