De Bijenkorf department stores, Netherlands
In 2011 Selfridges Group acquired the Dutch department stores De Bijenkorf, and commissioned us to collaborate on shaping the brand’s future vision and the renovation of landmark stores in Amsterdam, Rotterdam and Utrecht. The strategy focuses on the renewal of luxury retail through integrating culture, art and design.
Our responsibilities span from shaping creative strategy to overseeing architect selection and design development. Phase one project value exceeds €50m.
Model of De Bijenkorf Amsterdam